Overview
Company Search in Sona helps you discover high-fit accounts using unique marketing and developer intelligence data attributes. Explore millions of companies enriched with growth signals, technology stack data, marketing intelligence and firmographic attributes, then build targeted account lists for targeted account nurturing and outreach. This guide is designed to walk you through how to search, identify accounts, and then build auto-refreshing audiences that match your ideal customer profile attributes.
When to Use
Use Company Search when you need to:
Build and update Target Account Lists manually for sales outreach
Auto-refresh audiences with companies matching your ideal customer profile using intelligent filters
Surface high-fit accounts from marketing, business growth, and developer signals to trigger AI-powered workflows
Prerequisites:
Access to a Sona account with Company Search permissions
Basic understanding of your ideal customer profile (industry, company size, location, etc.)
What is Company Search?
Company Search focuses on company-level data, not individual contacts. Identify the right accounts first, then find and engage decision-makers using Sona or your preferred tools.
Firmographic data: industry, employee count, revenue, founding date
Contact information: website, phone, address
Technographic data: technology categories and tools used
Geographic data: country, region, city/locality
Marketing intelligence: advertising platforms, marketing tools, and campaign signals
Developer signals: engineering team size, job postings, tech hiring activity, and development practices
Step-by-Step Instructions
Step 1: Accessing Company Search
Navigate to Company Search from the left sidebar under the Accounts section
You will land on the main search interface with a search bar, filters, and results table
Step 2: Searching and Filtering Companies
Basic Search:
Enter a company name in the search bar at the top
Click the blue Search button to find specific companies
Step 3: Understanding the Company Intelligence Data Table
The results table displays companies in rows with multiple views. Use the Select column ordering dropdown to switch between different data views.
Key Concepts / Best Practices
Why Company-Level Focus? Sona prioritizes company data because account-based strategies require identifying the right organizations first. Once you have built your Target Account Lists, you can use other Sona features (like the People section) to find and engage specific contacts within those companies.
Building Effective Target Account Lists:
Start broad, then narrow: begin with a larger filter set, then refine based on what you see
Use unique data points: combine firmographic (size, revenue) with technographic (tech stack) filters, plus our unique marketing intelligence and developer signals data
Think in segments: create separate lists for different use cases (e.g., enterprise vs. SMB, by region, by industry)
Regularly refresh: markets change, revisit and update your lists quarterly. Data can be refreshed through automatic methods such as webhooks.
FAQs
What is Company Search used for?
What is Company Search used for?
Company Search helps you discover high-fit accounts using firmographic, technographic, geographic, marketing intelligence, and developer signal data. It focuses on company-level data rather than individual contacts, so you can identify the right accounts first, then find and engage decision-makers within them.
Can I build lists manually or do they have to auto-refresh?
Can I build lists manually or do they have to auto-refresh?
Both. You can manually build and update Target Account Lists for sales outreach, or set up intelligent filters that auto-refresh your audiences as new companies match your ideal customer profile. Filter data can also be kept current through automatic methods such as webhooks.
How do I change what data is shown in the results table?
How do I change what data is shown in the results table?
Use the Select column ordering dropdown above the results table to switch between different data views, such as firmographic, technographic, or marketing intelligence attributes.
What is the best way to build an effective Target Account List?
What is the best way to build an effective Target Account List?
Start with a broader filter set, then narrow it based on what you see. Combine firmographic filters like size and revenue with technographic filters like tech stack, plus Sona's marketing intelligence and developer signals data. Build separate lists for different segments, such as enterprise versus SMB, and revisit your lists quarterly since markets change.