Overview
The Account Profile in Sona gives you a detailed view of a company's key data points, engagement metrics, and behavioral insights, all in one place. Use it to understand each account at a glance, from firmographics to buying signals, so your team can take informed, well-timed action.
Company Details
This section provides foundational information about the company:
Company name and website: identifies the account and links to its site.
Industry: the sector the company operates in.
Location: the company's geographic location.
Employees: the total number of employees, used to gauge company size.
Estimated annual revenue: an estimated revenue range for the company.
Confidence score: a score reflecting how confident Sona is in the matched company data, used to evaluate fit.
Activity Overview
The Activity section highlights the company's engagement levels with your business:
Activity score: reflects the account's overall interactions with your business.
30-day trend graph: shows how engagement has changed over the past 30 days.
Period comparisons: compares current activity to previous periods so you can track engagement and identify changes over time.
Intent Signals
Intent signals capture indicators that a company is researching or showing interest in specific topics:
Intent signal count: the total number of detected signals for the account.
Growth metrics: context for how signal volume has changed over time.
Tip: this section is crucial for spotting accounts that are actively researching your category before they reach out, so you can prioritize outreach.
Buying Stage
The buying stage identifies where the company is in its decision-making journey:
Awareness: the company recognizes a need.
Consideration: the company is evaluating options.
Decision: the company is ready to commit.
Knowing the stage allows for more tailored messaging.
ICP Score
The ICP score measures how closely the account matches your ideal customer profile. A higher score indicates a better fit, while low or zero scores suggest that the account may need further qualification. This helps prioritize which accounts to focus on.
Intent Signals tab
The Intent Signals tab gives a detailed breakdown of the specific signals detected for the account, including topics of interest or keywords associated with it.
Website Visitors
The Website Visitors tab tracks the account's visits to your website, including page views and session data.
Top Pages
The Top Pages tab lists the most frequently viewed pages by the account, offering clues about what interests them most.
Tags
Tags are custom labels that allow teams to categorize or segment accounts based on specific criteria.
Key benefits
The Account Profile centralizes all relevant account data in one place. Metrics like activity scores and buying stages enable data-driven decisions, while insights from intent signals and top pages help personalize outreach and engagement strategies.
FAQs
What is the Account Profile in Sona?
What is the Account Profile in Sona?
The Account Profile is a single page in Sona that brings together a company's firmographic details, engagement activity, intent signals, buying stage, and ICP score. It centralizes everything your team needs to know about an account so you can decide how and when to engage, without checking multiple tools.
What does the ICP score tell me?
What does the ICP score tell me?
The ICP score shows how closely an account matches your ideal customer profile. A higher score means a stronger fit, while a low or zero score signals the account may need further qualification before you invest outreach time. Use it alongside the buying stage and activity score to prioritize accounts.
How do intent signals help me prioritize accounts?
How do intent signals help me prioritize accounts?
Intent signals flag when an account is actively researching topics related to your category. The intent signal count and growth metrics on the Account Profile let you spot accounts whose interest is rising, so your team can reach out while that interest is fresh instead of waiting for an inbound request.
What is the difference between Buying Stage and ICP Score?
What is the difference between Buying Stage and ICP Score?
Buying stage shows where an account is in its decision journey, Awareness, Consideration, or Decision. ICP score shows how well that account matches your ideal customer profile regardless of where they are in the journey. Read the two together: a high ICP score in the Decision stage is a strong signal to prioritize.