This section provides foundational information about the company. It includes details like the company name, website, and industry, along with its geographic location. Key metrics such as the total number of employees, estimated annual revenue range, and confidence score help evaluate the company’s size and potential fit.

The Activity section highlights the company’s engagement levels with your business. It includes an activity score that reflects overall interactions, a graph showing trends over the past 30 days, and comparisons to previous periods. This helps track engagement and identify changes over time.

Intent signals capture indicators that a company is researching or showing interest in specific topics. The intent signal count reflects the total number of detected signals, while growth metrics provide context for changes over time. This section is crucial for spotting potential engagement opportunities.

The buying stage identifies where the company is in its decision-making journey. Stages include Awareness, where the company recognizes a need; Consideration, where it evaluates options; and Decision, where it’s ready to commit. Knowing the stage allows for more tailored messaging.

The ICP Score measures how closely the account matches your ideal customer profile. A higher score indicates a better fit, while low or zero scores suggest that the account may need further qualification. This helps prioritize which accounts to focus on.

A detailed breakdown of specific signals, including topics of interest or keywords associated with the account.

Tracks the account’s visits to your website, including page views and session data.

Lists the most frequently viewed pages by the account, offering clues about what interests them most.

Tags are custom labels that allow teams to categorize or segment accounts based on specific criteria.