Navigating the Platform
Learn how to explore and use your visitor data.
11 articles
- Accounts: IdentifiedLearn how Sona identifies companies visiting your website, find key contacts, and turn anonymous traffic into a qualified outreach pipeline.
- Accounts: Account ProfilesSee how Account Profiles in Sona combine firmographic data, intent signals, ICP scoring, and people insights to help you prioritize and personalize outreach.
- Accounts: Target Account ListsLearn how to build static Account Lists in Sona by curating identified accounts or uploading a CSV, then use them for ABM and destinations.
- People: Web VisitorsLearn how to explore, filter, and segment anonymous and identified site visitors on Sona's Web Visitors page to build targeted outreach audiences.
- People: Visitor ProfilesLearn how to read Sona's Visitor Profiles, including activity, intent signals, buying stage, and ICP score, to turn web traffic into qualified leads.
- People: People ListsLearn how to build static People Lists in Sona by curating identified contacts or uploading a CSV, then manage and use them for ABM outreach.
- People: Profile 360See how Sona's Profile 360 unifies visitor IDs into one profile so you can track buyer journeys, milestones, and ad conversion attribution.
- Data: AudiencesLearn how to build auto-updating audiences in Sona from your Web Visitors, Accounts, and People data, with filters, transformations, and metrics.
- Data: Tracking ActivityUnderstand Sona's Tracking Activity dataset, the raw visit-level events behind attribution, intent signals, and buyer journey modeling.
- Workflows: HistoryLearn how to use Workflows History in Sona to monitor, filter, and troubleshoot past automation runs by status, duration, and credits.
- Workflows: TemplatesLearn how to browse, activate, and customize Sona's pre-built workflow templates to automate go-to-market processes without starting from scratch.