Overview
Sona's Leads page is the flat, record-level view of every lead in your workspace. Each row is one lead, keyed by a Lead Id and an email address, with the enrichment Sona holds for that person and their company laid out across the table. It is a read-only browsing view: you search, filter, sort, and page through leads, but you do not build lists or run actions from here.
When to use Leads
Use the Leads page when you need to:
Look up a specific lead by email address.
Check what Sona actually holds on a lead, field by field.
See which leads are missing names, titles, or company data before you rely on those fields elsewhere.
Narrow leads down by any enriched person or company attribute.
Getting to Leads
In the left sidebar, click People to expand the group.
Click Leads.
The page header reads Leads. The other entries in the same group are Identified, People Lists, Web Visitors, and Profile 360.
What's on the screen
The Leads page is deliberately simple. Above the table you have:
Search email address: a search box that matches on email address, with a Search button beside it.
Filters: opens the All Filters panel.
Refresh: reloads the table.
That is the full set of controls. There are no row checkboxes, no export, and no column-ordering panel on this page, which is what distinguishes it from the richer list views elsewhere in Sona.
Step 1: search for a lead
The search box on this page matches on email address only, not on name or company. Type the address, or part of it, and click Search. To find a lead by anything other than email, use the filters instead.
Step 2: filter the list
Click Filters to open the All Filters panel. Every enriched field on the record is available as a filter, presented as one long alphabetical list rather than grouped into categories, with a search box at the top of the panel.
Most of the list is company-level attributes, prefixed Company, covering firmographics, engagement, buying stage, first-touch attribution, ICP scoring, and CRM fields. Because the list is long, typing in the panel's search box is far quicker than scrolling to the field you want.
Tip: two similarly named filters can appear close together, for example Company Name and Company Annual Revenue alongside Annual Revenue. The unprefixed version is the lead's own field, and the Company-prefixed version is the company's.
Step 3: read the table
The leading columns are:
Lead Id: the unique identifier for the lead record.
Email: the lead's email address, shown in full rather than hidden behind a reveal.
First Name, Last Name, and Salutation.
Job Title.
Phone Number and Mobile Phone Number.
Company Name and Industry.
Scroll the table horizontally for the rest of the record. Beyond the columns above it carries employee count, annual revenue, employment role and seniority, full location fields, LinkedIn and website URLs, Lead Status, Create Date, preferred language and time zone, and then a large block of company attributes including industry and sub-industry, employee ranges, revenue estimates, confidence score, tech stack, and ICP fit score. Click the sort control on any column header to reorder rows by that field.
Note: lead records are often partial. A lead can have an email and nothing else, so expect blank cells in the name, title, and company columns. That sparseness is itself useful information when you are deciding which leads are ready to act on.
Step 4: page through the results
The bar below the table holds Show rows for the page size, a count in the form of "Showing 1 - 25 of N", and Previous and Next. Raising the page size is usually quicker than paging when you are scanning.
How Leads differs from the other people views
View | What it shows |
Leads | Flat, record-level list of lead entries. Read-only: search by email, filter, sort, page. |
Web Visitors | Anonymous and identified visitors to your site, built for segmenting traffic into audiences. |
People Lists | Static, hand-built or uploaded collections of contacts you curate and reuse. |
Profile 360 | One unified profile per person, joining their identities and journey together. |
Key concepts and best practices
Email is the search key: the search box only matches email. Reach for the filters for anything else.
Filter by search, not by scrolling: the filter list runs to dozens of fields. Type in the panel's search box.
Mind the Company prefix: an unprefixed field belongs to the lead, a Company-prefixed field belongs to their company. Filtering the wrong one is the easiest mistake to make here.
Expect gaps: partial records are normal. Confirm a field is populated before you build a process that depends on it.
Use the right view for the job: Leads is for inspecting records. To curate or activate a set of people, use People Lists or Web Visitors.
FAQs
Can I search Leads by name or company?
Can I search Leads by name or company?
Not from the search box, which matches on email address only. Open Filters and use the First Name, Last Name, or Company Name filters instead.
Why are so many rows missing names and job titles?
Why are so many rows missing names and job titles?
Lead records arrive with varying completeness. Some leads have an email and nothing more. Blank cells simply mean Sona holds no value for that field on that lead.
Can I export leads from this page?
Can I export leads from this page?
No. The Leads page has only Search, Filters, and Refresh, with no row selection or export. Use the list views built for that, such as People Lists, when you need to take a set of people elsewhere.
What is the difference between Annual Revenue and Company Annual Revenue?
What is the difference between Annual Revenue and Company Annual Revenue?
The unprefixed field is stored on the lead record itself. The Company-prefixed field comes from the enriched company attached to that lead. The same pattern applies to City, Industry, and Name.
How is this different from Prospected People?
How is this different from Prospected People?
Prospected People is scoped to People Lists and supports actions such as creating an audience, a derived report, or an export, and it hides emails behind a Reveal button. Leads is a plain record-level view with emails shown in full and no actions.