Overview
The Connectors catalogue is where you find and add a new integration. It lists every connector Sona supports, currently just under 800, with a search box and a set of type filters to narrow the list down. Each connector appears as a card with its logo, category, a short description of what it does, and a Connect button.
This article covers finding and starting a connector from the catalogue. For what connectors do once they are running, see Workspace Settings: Connectors.
When to use this
Use the catalogue when you need to:
Check whether Sona supports a particular tool before planning around it.
Add a new CRM, ad platform, database, or file source.
See what is available in a category you have not integrated yet, such as Data Enrichment or Finance.
Attach a connector to a specific Sona product rather than the default.
Prerequisites:
Admin access to the platform you want to connect, and its login credentials.
Step 1: find the connector you want
The catalogue shows nine connectors per page under the All Connectors heading, with Prev and Next below the grid and a count reading, for example, "showing 1 - 9 items of 796". Paging through the whole catalogue is impractical, so use one of the two narrowing tools instead.
Search: type into the search box at the top of the page. Matching is on the connector name, so typing a tool name takes you straight to its card.
Filter by type: the list down the left side filters the catalogue by category. The available types are Marketing, File, Database, Sales, Data Enrichment, Productivity, Human Resources, Engineering, Free, Events, Finance, Function, Support, and Security.
The active type is highlighted, and a Reset Filter link appears beneath the list once a filter is applied. Click it to return to the full catalogue.
Tip: the Free type is a useful place to start if you are exploring, since it groups the connectors that carry no additional cost rather than grouping by what the tool does.
Step 2: choose which Sona product the connector feeds
Some connector cards show a dropdown above the Connect button. This is not an account picker: it selects which Sona product the connector is attached to, and it changes what the integration is used for.
Sona Enrich (the default)
Sona Outbound
Google Ads by Sona
Microsoft Ads by Sona
Meta Ads by Sona
LinkedIn Ads by Sona
A checkmark marks the current selection. Set this before you click Connect, because it determines which product the connected data flows into.
Note: connecting the same tool to a different Sona product is a separate setup. The onboarding guides in this collection cover the individual combinations, for example connecting Google Ads by Sona or Sona Outbound to HubSpot.
Step 3: connect
Click Connect on the connector's card. From here one of two things happens, depending on the integration:
You are redirected to the platform's own authentication page, where you sign in and grant Sona the permissions it needs.
You are taken to a Sona configuration page to supply setup details such as an account, workspace, or scopes.
Review the permissions being requested before approving. Once authentication succeeds, Sona can begin syncing from that platform, and the connector appears in your Connectors list in Workspace Settings.
Tip: several tools have a dedicated walkthrough in this collection, such as HubSpot, Salesforce, Google Ads, Bing Ads, Facebook Ads, Slack, Smartlead, and Clay. Check for one before working through a connector cold.
Key concepts and best practices
Search beats browsing: with nearly 800 connectors at nine per page, search or a type filter is always faster than paging.
Check the dropdown first: where a card has one, the default is Sona Enrich. If you meant to feed an ads product or Sona Outbound, change it before connecting.
Start with your system of record: connect your CRM first. It anchors the buyer-journey picture the other connectors enrich.
Have admin access ready: most authentication flows need admin permissions on the external platform, so a non-admin login will stall partway through.
Connectors are not destinations: a connector brings data into Sona. To push Sona data out to another platform, use a Destination instead.
FAQs
How many connectors are available?
How many connectors are available?
Just under 800, spanning marketing, sales, databases, file storage, data enrichment, finance, support, security, and more. The exact count is shown beside the paging controls at the bottom of the catalogue.
What is the dropdown above the Connect button?
What is the dropdown above the Connect button?
It selects which Sona product the connector is attached to: Sona Enrich, Sona Outbound, or one of the ads products, Google Ads by Sona, Microsoft Ads by Sona, Meta Ads by Sona, or LinkedIn Ads by Sona. Sona Enrich is the default. Set it before clicking Connect, since it decides what the connection is used for.
The tool I need is not in the catalogue. What now?
The tool I need is not in the catalogue. What now?
Search by the tool's exact name first, since a connector is sometimes listed under a vendor name rather than a product name, for example Microsoft Advertising rather than Bing Ads. If it genuinely is not there, contact support to ask about custom integrations, which are available on Growth and Enterprise packages.
How do I get back to the full list after filtering?
How do I get back to the full list after filtering?
Click Reset Filter, which appears beneath the type list whenever a filter is active. Clearing the search box also returns the full catalogue.
What is the difference between a connector and a destination?
What is the difference between a connector and a destination?
A connector brings data from an external platform into Sona. A destination sends Sona data, usually an Audience, out to an external platform. Some tools such as HubSpot appear in both roles, so check which direction you need.