Overview
This guide provides a step-by-step process for integrating Google Ads with Sona. By establishing this connection, you can seamlessly track ad performance, capture valuable insights, and optimize your campaigns using Sona's advanced analytics tools.
Connecting Google Ads to Sona
Navigate to Connectors under Settings in the left-side navigation bar.
Click the Add New Connector button.
Type Google Ads in the search bar.
Click the Connect button inside the Google Ads card.
Connect to your Google Account.
FAQs
What does connecting Google Ads to Sona enable?
What does connecting Google Ads to Sona enable?
Connecting Google Ads lets you seamlessly track ad performance, capture valuable insights, and optimize your campaigns using Sona's advanced analytics tools.
Where do I go to connect Google Ads?
Where do I go to connect Google Ads?
Navigate to Connectors under Settings in the left-side navigation bar, click Add New Connector, search for Google Ads, click Connect on its card, and connect to your Google account.
What can I do with Google Ads data once connected?
What can I do with Google Ads data once connected?
Once connected, you can use Google Ads as a data source for Destinations, such as syncing Sona Audiences to Google Custom Audiences, and uploading conversion events back to Google Ads for better attribution.


