Sona

This guide walks you through the step-by-step process of integrating Google Ads by Sona with HubSpot. By connecting Sona to HubSpot, you can seamlessly track ad performance, capture valuable insights, and enrich HubSpot with data to fuel automated workflows. Separately, on the Sona platform, you will set up a connector to ingest campaign cost data from Google Ads. Once configured, Sona will process website tracking, campaign costs, and CRM data, unlocking powerful insights for data activation and optimization.

Steps to connect Google Ads by Sona with HubSpot

Click Connect in the left panel under HubSpot.

You will be redirected to HubSpot where you can authorize the integration with SSO.

Select your HubSpot (admin) account, then click Choose Account.

Click Connect App, and you are done.

1. Click Connect in the left panel under HubSpot.
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2. You will be redirected to HubSpot where you can authorize the integration with SSO.
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3. Select your HubSpot (admin) account, then click Choose Account.
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4. Click Connect App, and you are done.
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Note: to sync your Sona data, including Google Ads insights, back to HubSpot, you can manage the integration by clicking Connectors on Sona's sidebar menu in the platform and going to the HubSpot Connector.

There are a few key benefits to connecting Google Ads by Sona to HubSpot:

You can more effectively qualify, understand, and engage your target accounts based on their interactions captured from Sona's enhanced tracking.

You can gain valuable insights into prospects visiting from Google Ads campaigns, and understand how Google Ads campaigns influence your prospects and target accounts.

You can discover new accounts that are engaging with your Google Ads campaigns and seamlessly add them into HubSpot.

1. You can more effectively qualify, understand, and engage your target accounts based on their interactions captured from Sona's enhanced tracking.
2. You can gain valuable insights into prospects visiting from Google Ads campaigns, and understand how Google Ads campaigns influence your prospects and target accounts.
3. You can discover new accounts that are engaging with your Google Ads campaigns and seamlessly add them into HubSpot.

It lets Sona process website tracking, Google Ads campaign costs, and CRM data together, so you can qualify and engage target accounts, understand how Google Ads campaigns influence prospects, and discover new accounts engaging with your campaigns directly in HubSpot.

What does connecting Google Ads by Sona to HubSpot enable?

Click Connect in the left panel under HubSpot, authorize the integration with SSO, select your HubSpot admin account and click Choose Account, then click Connect App.

How do I connect Google Ads by Sona to HubSpot?

Click Connectors on Sona's sidebar menu and go to the HubSpot Connector to manage how your Sona data, including Google Ads insights, syncs back to HubSpot.

Where do I manage the sync of Sona data back to HubSpot?

Learn how to connect Google Ads by Sona to HubSpot to combine website tracking, campaign costs, and CRM data for better insights.

Onboarding Setup: Connect Google Ads by Sona to HubSpot

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Onboarding Setup: Connect Google Ads by Sona to HubSpot

Overview

Steps to connect Google Ads by Sona with HubSpot

Key benefits

FAQs

What does connecting Google Ads by Sona to HubSpot enable?

How do I connect Google Ads by Sona to HubSpot?

Where do I manage the sync of Sona data back to HubSpot?