This guide walks you through the step-by-step process of integrating Microsoft Ads by Sona with HubSpot. By connecting Sona to HubSpot, you can seamlessly track ad performance, capture valuable insights, and enrich HubSpot with data to fuel automated workflows. Separately, on the Sona platform, you'll set up a connector to ingest campaign cost data from Microsoft Ads. Once configured, Sona will process website tracking, campaign costs, and CRM data—unlocking powerful insights for data activation and optimization.
Microsoft Ads by Sona Integration to HubSpot
Click Connect in the left panel under HubSpot.
You will be redirected to HubSpot where you can authorize the integration with SSO.
Select your HubSpot (admin) account, then click Choose Account.
Click Connect App and done.
And that’s it! Sona has been connected to Hubspot.
NOTE: To sync your Sona data (including Microsoft Ads insights) back to HubSpot, you can manage the integration by clicking Connectors on Sona’s sidebar menu in the platform and going to the Hubspot Connector.
There are a few key benefits to connecting Microsoft Ads by Sona to HubSpot:
You can more effectively qualify, understand and engage your target accounts based on their interactions captured from Sona's enhanced tracking.
You can gain valuable insights into prospects visiting from Microsoft Ads campaigns, and you can understand how Microsoft Ads campaigns influence your prospects and target accounts.
Additionally, you can discover new accounts that are engaging with your Microsoft Ads campaigns and seamlessly add them into Hubspot.