Overview
This guide walks you through the step-by-step process of integrating LinkedIn Ads by Sona with HubSpot. By connecting Sona to HubSpot, you can seamlessly track ad performance, capture valuable insights, and enrich HubSpot with data to fuel automated workflows. Separately, on the Sona platform, you will set up a connector to ingest campaign cost data from LinkedIn Ads. Once configured, Sona will process website tracking, campaign costs, and CRM data, unlocking powerful insights for data activation and optimization.
Steps to connect LinkedIn Ads by Sona to HubSpot
Click Connect in the left panel under HubSpot.
You will be redirected to HubSpot where you can authorize the integration with SSO.
Select your HubSpot (admin) account, then click Choose Account.
Click Connect App, and you are done.
Sona has been connected to HubSpot.
Note: to sync your Sona data, including LinkedIn Ads insights, back to HubSpot, you can manage the integration by clicking Connectors on Sona's sidebar menu in the platform and going to the HubSpot Connector.
Key benefits
There are a few key benefits to connecting LinkedIn Ads by Sona to HubSpot:
You can more effectively qualify, understand, and engage your target audience based on their interactions captured from LinkedIn Ads campaigns.
You can gain valuable insights into prospects visiting from LinkedIn Ads campaigns, and understand how LinkedIn Ads campaigns influence your prospects and target accounts.
You can discover new accounts that are engaging with your LinkedIn Ads campaigns and seamlessly add them into HubSpot.
FAQs
What does connecting LinkedIn Ads by Sona to HubSpot enable?
What does connecting LinkedIn Ads by Sona to HubSpot enable?
It lets Sona process website tracking, LinkedIn Ads campaign costs, and CRM data together, so you can qualify and engage your target audience, understand how LinkedIn Ads campaigns influence prospects, and discover new accounts engaging with your campaigns directly in HubSpot.
How do I connect LinkedIn Ads by Sona to HubSpot?
How do I connect LinkedIn Ads by Sona to HubSpot?
Click Connect in the left panel under HubSpot, authorize the integration with SSO, select your HubSpot admin account and click Choose Account, then click Connect App.
Where do I manage the sync of Sona data back to HubSpot?
Where do I manage the sync of Sona data back to HubSpot?
Click Connectors on Sona's sidebar menu and go to the HubSpot Connector to manage how your Sona data, including LinkedIn Ads insights, syncs back to HubSpot.



