This guide walks you through connecting your Sona Audiences to Klaviyo for automated syncs. By completing this setup, your Klaviyo segments will update in real time based on your Sona segmentation, enabling timely, personalized email flows for high-intent leads.
Prerequisites
Prerequisites
A Klaviyo account must already be connected to Sona
Access to Sona Audiences data
Step-by-Step Instructions
Step-by-Step Instructions
Step 1: Connect Klaviyo to Sona
Step 1: Connect Klaviyo to Sona
Go to Connectors in the Sona sidebar
Locate or add the Klaviyo Connector
Authenticate and ensure the status reads Active
Step 2: Create a New Destination
Step 2: Create a New Destination
Navigate to the Destinations section
Click + Add Destination
Select Klaviyo from the list
Step 3: Klaviyo-Specific Configuration
Step 3: Klaviyo-Specific Configuration
Destination Name: Enter a clear, descriptive name like "High Intent - Klaviyo Sync"
Source Selection: Choose the Sona Audience you want to sync
Target Selection: Select your connected Klaviyo account
Enable real-time processing for this destination (located under Field Mapping): Check this box if you want immediate data updates
When enabled, real-time processing will override the scheduled sync frequency
Ideal for time-sensitive workflows and immediate lead follow-up
For general destination configuration steps—such as selecting a Sona audience, setting sync frequency, record matching, field mapping, sync settings, and saving—follow the instructions in the Destination Setup guide.
Best Practices (optional)
Best Practices (optional)
Use email as your primary identifier for higher match accuracy
Include engagement or intent scores in field mapping for smarter segmentation
Match sync frequency to your campaign cadence (e.g., every 60 minutes for active campaigns)
Use descriptive names to keep destinations organized
Segment destinations by funnel stage or engagement level (e.g., "New Leads", "Hot Prospects")
Only map essential fields to reduce sync complexity and improve performance