Overview
This guide walks you through connecting your Sona Audiences to Klaviyo for automated syncs. By completing this setup, your Klaviyo segments will update in real time based on your Sona segmentation, enabling timely, personalized email flows for high-intent leads.
Prerequisites
A Klaviyo account must already be connected to Sona.
Access to Sona Audiences data.
Step 1: connect Klaviyo to Sona
Go to Connectors in the Sona sidebar.
Locate or add the Klaviyo Connector.
Authenticate and ensure the status reads Active.
Step 2: create a new destination
Navigate to the Destinations section.
Click + Add Destination.
Select Klaviyo from the list.
Step 3: Klaviyo-specific configuration
Destination Name: enter a clear, descriptive name like "High Intent: Klaviyo Sync".
Source Selection: choose the Sona Audience you want to sync.
Target Selection: select your connected Klaviyo account.
Enable Real-Time Processing: located under Field Mapping, check this box if you want immediate data updates. When enabled, real-time processing will override the scheduled sync frequency, ideal for time-sensitive workflows and immediate lead follow-up.
For general destination configuration steps, such as selecting a Sona audience, setting sync frequency, record matching, field mapping, sync settings, and saving, follow the instructions in the Data: Destination Setup guide.
Best practices
Use email as your primary identifier for higher match accuracy.
Include engagement or intent scores in field mapping for smarter segmentation.
Match sync frequency to your campaign cadence, for example every 60 minutes for active campaigns.
Use descriptive names to keep destinations organized.
Segment destinations by funnel stage or engagement level, such as "New Leads" or "Hot Prospects".
Only map essential fields to reduce sync complexity and improve performance.
FAQs
What does this destination do?
What does this destination do?
This destination syncs a Sona Audience to Klaviyo so your Klaviyo segments update in real time based on your Sona segmentation, enabling timely, personalized email flows for high-intent leads.
What should I use as my primary identifier?
What should I use as my primary identifier?
Use email as your primary identifier for higher match accuracy with Klaviyo. Including engagement or intent scores in your field mapping also enables smarter segmentation once the data is in Klaviyo.
When should I enable real-time processing?
When should I enable real-time processing?
Enable real-time processing, found under Field Mapping, when you need immediate data updates rather than waiting for the scheduled sync frequency. It is ideal for time-sensitive workflows and immediate lead follow-up, since it overrides the regular sync schedule.