This guide walks you through configuring Streaming TV tracking in the Contact Journey to monitor and analyze how contacts engage with your content across various touchpoints. You’ll learn how to set up source tracking, adjust timezone settings, map data fields, and define key attributes to gain comprehensive insights into the customer journey. These touchpoints are automatically added to the Profile 360 buyer journey, giving you a complete view of each customer's interactions. By the end, you’ll be equipped to confidently set up journey tracking that delivers actionable insights for your marketing efforts.
When to Use This / Prerequisites
When to Use This / Prerequisites
When to Use:
Setting up a new contact journey tracking campaign
Customizing data collection for specific marketing channels (Streaming TV, Direct Mail, Linear TV, etc.)
Mapping custom attributes for deeper analysis
Configuring timezone settings for accurate reporting
Prerequisites:
You must have Sona tracking pixel installed on your website or landing pages
Admin or appropriate role permissions in your Sona workspace
Access to the data sources you want to track (CRM, marketing platforms, etc.)
Step-by-Step Instructions
Step-by-Step Instructions
Step 1: Source Configuration
Step 1: Source Configuration
Navigate to Contact Journey Settings
From your Sona workspace, click on "Contact Journey" in the top navigation
This opens the configuration panel for your journey tracking
Click on the "Streaming TV" tab from the horizontal menu
Configure Source Settings
In the "Source" section, click the "Select Report Type" dropdown
Choose the type of report that matches your campaign goals
Click the "Select Report" dropdown to specify the exact report you want to use
Click "Filters" to add any additional filtering criteria for your data
Step 2: Timezone and Mapping Setup
Step 2: Timezone and Mapping Setup
Set Your Timezone
In the "Timezone" section, click "Select Timezone"
Choose the timezone that matches your primary business location or target audience
This ensures accurate timestamp reporting across all touchpoints
Configure Field Mapping
In the "Mapping" section, you'll see "Field" and "Column" headers
Map your data source fields to the appropriate columns in Sona
This step ensures your external data integrates properly with Sona's tracking
You're almost there! The mapping step brings everything together for comprehensive journey tracking.
Step 3: Attributes Configuration
Step 3: Attributes Configuration
Set Up Attributes List
In the "Attributes List" section, review the column headers: Field, Filter, Value/Transformation, and Name
Click "+ Add" to create new custom attributes for tracking
Define how each attribute should be filtered and transformed for analysis
Give each attribute a clear, descriptive name for easy identification in reports
Save Your Configuration
Review all your settings to ensure accuracy
Click "Save" or "Apply" to activate your Contact Journey configuration
Your journey tracking will now begin collecting data based on these settings
Key Concepts / Best Practices
Key Concepts / Best Practices
Contact Journey Fundamentals:
A contact journey tracks all touchpoints a customer has with your brand, from first awareness through conversion and beyond
Each channel (Streaming TV, Direct Mail, etc.) provides different data points that contribute to the complete customer story
Configuration Best Practices:
Timezone Consistency: Always use the timezone where your primary audience is located for accurate reporting
Attribute Naming: Use clear, consistent naming conventions for attributes (e.g., "email_source" rather than "src_em")
Field Mapping: Double-check that your source fields map correctly to avoid data gaps
Regular Review: Periodically review your configuration as your marketing channels and data needs evolve