Overview
This guide walks you through configuring Streaming TV tracking in the Sona Contact Journey to monitor and analyze how contacts engage with your content across various touchpoints. You will learn how to set up source tracking, adjust timezone settings, map data fields, and define key attributes to gain comprehensive insights into the customer journey. These touchpoints are automatically added to the Profile 360 buyer journey, giving you a complete view of each customer's interactions. By the end, you will be equipped to confidently set up journey tracking that delivers actionable insights for your marketing efforts.
When to use Streaming TV tracking
Setting up a new contact journey tracking campaign.
Customizing data collection for specific marketing channels, such as Streaming TV, Direct Mail, or Linear TV.
Mapping custom attributes for deeper analysis.
Configuring timezone settings for accurate reporting.
Prerequisites:
Sona tracking pixel installed on your website or landing pages.
Admin or appropriate role permissions in your Sona workspace.
Access to the data sources you want to track, such as a CRM or marketing platform.
Step 1: configure the source
Navigate to Contact Journey settings: from your Sona workspace, click Contact Journey in the top navigation. This opens the configuration panel for your journey tracking. Click the Streaming TV tab from the horizontal menu.
Configure source settings: in the Source section, click the Select Report Type dropdown.
Choose the type of report that matches your campaign goals, then click the Select Report dropdown to specify the exact report you want to use.
Click Filters to add any additional filtering criteria for your data.
Step 2: set up timezone and mapping
Set your timezone: in the Timezone section, click Select Timezone and choose the timezone that matches your primary business location or target audience. This ensures accurate timestamp reporting across all touchpoints.
Configure field mapping: in the Mapping section, you will see Field and Column headers. Map your data source fields to the appropriate columns in Sona. This step ensures your external data integrates properly with Sona's tracking.
The mapping step brings everything together for comprehensive journey tracking.
Step 3: configure attributes
Set up the Attributes List: review the column headers, Field, Filter, Value/Transformation, and Name.
Click + Add to create new custom attributes for tracking. Define how each attribute should be filtered and transformed for analysis, and give each attribute a clear, descriptive name for easy identification in reports.
Save your configuration: review all your settings to ensure accuracy, then click Save or Apply to activate your Contact Journey configuration. Your journey tracking will now begin collecting data based on these settings.
Key concepts and best practices
Contact Journey fundamentals:
A contact journey tracks all touchpoints a customer has with your brand, from first awareness through conversion and beyond.
Each channel, such as Streaming TV or Direct Mail, provides different data points that contribute to the complete customer story.
Configuration best practices:
Timezone Consistency: always use the timezone where your primary audience is located for accurate reporting.
Attribute Naming: use clear, consistent naming conventions for attributes, for example "email_source" rather than "src_em".
Field Mapping: double-check that your source fields map correctly to avoid data gaps.
Regular Review: periodically review your configuration as your marketing channels and data needs evolve.
FAQs
What does Streaming TV tracking add to the Contact Journey?
What does Streaming TV tracking add to the Contact Journey?
Streaming TV tracking connects streaming TV engagement data to a contact's journey. Once configured, these touchpoints are automatically added to the Profile 360 buyer journey timeline, giving you a complete view of how streaming exposure fits into a customer's overall interactions.
Why does the Timezone setting matter for Streaming TV tracking?
Why does the Timezone setting matter for Streaming TV tracking?
Timezone settings ensure timestamps for streaming TV touchpoints align correctly with other journey events. Always use the timezone where your primary audience is located so reporting across all touchpoints stays accurate and consistent.
What naming convention should I use for custom attributes?
What naming convention should I use for custom attributes?
Use clear, consistent naming conventions, for example "email_source" rather than an abbreviation like "src_em". Consistent, descriptive names make attributes easy to identify in reports and reduce confusion as your team adds more attributes over time.