Contact Journey
All feature articles under Contact Journey
8 articles
- Contact Journey: SL Tracker SetupConfigure Sona's SL Tracker to map UTM parameters from your Sona Pixel into report-ready attributes on every contact's buyer journey.
- Contact Journey: Ad Conversions SetupLearn how to configure server-side ad conversions in Sona's Contact Journey to accurately attribute paid media ROI across ad platforms.
- Contact Journey: Secondary Source SetupLearn how to configure secondary data sources in Sona's Contact Journey with field mapping, timezones, and attributes for a complete customer view.
- Contact Journey: Direct Mail SetupLearn how to configure Direct Mail tracking in Sona's Contact Journey with field mapping, timezone settings, and custom attributes.
- Contact Journey: Marketing Engagements SetupLearn how to configure Marketing Engagements in Sona so outbound email opens, clicks, and replies populate the Profile 360 buyer journey.
- Contact Journey: Survey SetupLearn how to configure survey and self-reported attribution tracking in Sona's Contact Journey with data source and attribute mapping.
- Contact Journey: Linear TV SetupLearn how to configure Linear TV tracking in Sona's Contact Journey with attribution windows, lift thresholds, and campaign field mapping.
- Contact Journey: Streaming TV SetupLearn how to configure Streaming TV tracking in Sona's Contact Journey with source setup, timezone, field mapping, and custom attributes.