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Definitions for Visibility, Position, SOV, Sentiment, and the rest of the AI Visibility metrics.

These are the metrics used throughout the AI Visibility tabs.

AI Visibility: Metric Glossary

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Metric	Definition
Visibility	The percentage of AI answers (for the selected prompts) in which the brand appears.
Position	The brand's average rank within answers when it does appear. Lower is better.
SOV (Share of Voice)	The brand's share of all brand mentions across the tracked answer set.
Sentiment	A 0–100 score for how positively the brand is described in answers. A `0` usually means too little data, not negative sentiment.
Retrieved	How often a source was pulled into an answer's context.
Citation Rate	How often a retrieved source was actually cited in the answer.
Total indexed by AI	The volume of a page's content AI engines have indexed.