Prompts
The Prompts tab in AI Visibility is where you manage the questions you want to track across AI platforms. A prompt is a real question a buyer might ask an AI model in your category, such as "What are the best platforms for real-time intent data?". For every prompt you track, Sona runs it across the AI platforms and measures how often your brand shows up, where it ranks, and how that compares to competitors. Use this tab to build and curate your prompt set, organize prompts by topic, and read the visibility metrics that tell you where AI models already recommend you and where you are missing from the answer.
Getting to Prompts
Prompts is one of the tabs inside AI Visibility, which lives under Insights in the left sidebar. To open it:
In the left sidebar, click Insights. If the sidebar is collapsed to icons, click the toggle at the top of the sidebar to expand it, or hover over an icon to see its label.
Under Insights, click AI Visibility.
Click the Prompts tab. It opens on your Active prompts by default, with the topic list on the left and the prompt table filling the main panel.
The prompts table
Each row in the table is one tracked prompt, with its performance summarized across the columns. Click any column header to re-sort.
Prompt: the question being tracked, exactly as it is sent to the AI platforms.
Visibility: the percentage of AI responses for this prompt where your brand appears. A higher percentage means AI models mention you more consistently when answering this question.
Position: the average rank your brand holds when it is mentioned in the answer. A lower number is better, since it means you appear earlier in the response.
Mentions: icons for the AI platforms that mentioned your brand for this prompt, so you can see at a glance which models pick you up and which do not.
Volume: an estimate of how often this question, or close variations of it, is actually asked. Use it to prioritize prompts that real buyers ask most.
Tags: labels applied to the prompt, such as Branded for prompts that name your brand directly. Tags let you group and filter prompts by theme.
SOV: share of voice, your share of all brand mentions for this prompt compared with the competitors that also appear in the answers.
Added: when the prompt was added to tracking.
Locations: the geographic markets the prompt is tracked in, for example US.
Note: for full definitions of Visibility, Position, SOV, and the other metrics used across AI Visibility, see the AI Visibility metric glossary.
Organizing prompts with topics
The panel on the left groups your prompts into topics so you can analyze visibility by theme instead of one prompt at a time. Each topic shows a count of how many prompts are assigned to it.
All Topics: the default view, showing every tracked prompt across all topics.
Individual topics: click any topic, such as Buyer Intent or SEO, to filter the table to only the prompts assigned to it.
Add topics: use Add topics at the top of the list to create a new topic, then assign prompts to it.
Tip: to assign one or more prompts to a topic, select them in the table using the checkboxes, then use Assign Topic in the toolbar.
Active, Suggested, and Archived prompts
Above the table, three tabs control which prompts you are looking at:
Active: the prompts Sona is currently tracking. Their metrics update over time as new AI responses come in.
Suggested: prompts Sona recommends based on your category and existing prompts. Review these and add the relevant ones to start tracking them.
Archived: prompts you have stopped tracking. They are kept here rather than deleted, so you can restore one later if you want to track it again.
Filtering and scoping the data
The filter bar at the top of the page scopes every metric in the table. The controls let you narrow the data without changing which prompts are tracked:
Date range: the period the metrics are calculated over, for example Last 30 Days.
All platforms: limit the data to a single AI platform, or view all of them together.
All topics: scope the table to a topic from the filter bar, in addition to the topic list on the left.
All tags: filter to prompts carrying a specific tag, such as Branded.
Note: the filter bar is shared across all AI Visibility tabs. Your selection carries over when you switch between Prompts, Overview, Rankings, Sources, and Site Pages.
Adding and managing prompts
The toolbar above the table holds the controls for building and maintaining your prompt set:
Add Prompt: add a new prompt to track. Enter the question the way a buyer would actually ask it.
Search: filter the table to prompts matching any keyword you type.
Assign Topic: select prompts with the row checkboxes, then assign them to a topic in one action.
Archive All: move the prompts in the current view out of active tracking and into the Archived tab.
Adding a prompt
Clicking Add Prompt opens the prompt builder. Fill it in to start tracking one or more new questions:
Choose Add Prompt to enter prompts by hand, or Bulk Upload to add many at once.
In the Prompt field, type the question the way a buyer would ask it. Each line you enter becomes a separate prompt.
Select a Topic to file the prompt under, so it is grouped with related prompts.
Choose a Location to set the geographic market the prompt is tracked in.
Add any Tags you want applied to the new prompts, such as Branded.
Click + Add to start tracking, or Cancel to discard.
Tip: write competitive prompts without naming your own brand, for example "What is the best insurance?". This measures whether AI models surface you unprompted for category questions.
FAQs
What is a prompt in AI Visibility?
What is a prompt in AI Visibility?
A prompt is a question Sona sends to AI platforms on your behalf to measure how your brand appears in the answer. It represents something a real buyer might ask, such as "What are the best platforms for real-time intent data?". Sona runs each tracked prompt across AI models and records whether your brand is mentioned, where it ranks, and how it compares with competitors, then summarizes that in the prompts table.
Where do suggested prompts come from?
Where do suggested prompts come from?
Suggested prompts are generated by Sona based on your category and the prompts you already track. They appear under the Suggested tab so you can review them before committing. Adding a suggested prompt moves it into Active and starts collecting visibility data for it. Suggestions are a fast way to expand coverage into questions you might not have thought to track.
What happens when I archive a prompt?
What happens when I archive a prompt?
Archiving stops Sona from tracking new data for a prompt, but it does not delete it. The prompt moves to the Archived tab, where its history is preserved, so you can restore it to active tracking later if the question becomes relevant again. Use archiving to keep your active set focused on the prompts that matter right now without losing past work.
What is the difference between Visibility and SOV?
What is the difference between Visibility and SOV?
Visibility measures how often your brand appears in AI answers for a prompt, expressed as a percentage of responses. SOV (share of voice) measures how much of the total brand presence in those answers is yours versus competitors. A prompt can have high Visibility but low SOV if your brand is mentioned consistently while several competitors are mentioned alongside you. Read the two together to see both how present you are and how dominant you are relative to the field.