Overview
The Rankings tab in AI Visibility is the full leaderboard of every brand that shows up in AI answers for your tracked prompts, ordered by how visible each one is. Where the Overview gives you a short list of top brands, Rankings is the complete, sortable table, so you can see exactly where your brand sits among competitors, who is ahead of you, and who is climbing. Use it to benchmark your position, spot the competitors winning the most AI mentions, and find the brands you need to close the gap on.
You can also narrow the leaderboard to a shortlist of the brands you care about, and add entities that Sona has not picked up on its own.
Getting to Rankings
Rankings is one of the tabs inside AI Visibility, which lives under Insights in the left sidebar. To open it:
In the left sidebar, click Insights. If the sidebar is collapsed to icons, click the toggle at the top of the sidebar to expand it, or hover over an icon to see its label.
Under Insights, click AI Visibility.
At the top of the page, click the Rankings tab.
Choosing which entities you see
Just above the table there is a switcher with two views. Your choice changes which rows the leaderboard shows, and nothing else.
All Entities: every brand Sona detected in AI answers for your prompts. This is the default view and the one to use when you want the complete field.
Watched Entities: only the brands you have chosen to watch. Use this when you want a short, focused list of the competitors that actually matter to you instead of scrolling hundreds of rows.
The rank numbers in the # column restart at 1 in the Watched Entities view, so a brand sitting at position 2 there may sit much further down the full list. The Position column still shows its true standing across all entities.
The Brand rankings table
The table is headed Brand, with the subtitle Brands ranking highest in visibility. Each row is one brand that AI models mentioned when answering your prompts, ordered from most visible to least. Click any column header to re-sort the table by that metric.
#: the brand's rank in the list, with the most visible brand at position 1.
Entity: the brand name as it appears in AI answers, shown with its icon. Your own brand appears in this list too, so you can find where you sit.
Visibility: the percentage of AI responses where that brand appears. This is what the table is ranked by, so a higher percentage means a higher rank.
Position: the average rank the brand holds when it is mentioned in an answer. A lower number is better, since it means the brand tends to appear earlier in the response.
SOV: share of voice, the brand's share of all brand mentions compared with everyone else in the table.
Sentiment: a score for how positive the mentions of that brand are, so you can read not just how often a brand appears but how favorably. The score is shown with a change indicator, so you can see which way it is moving.
Actions: the controls for that row. Edit opens the entity's details so you can correct its name, URL, aliases, or domains. Watch adds it to your watched list, and Unwatch removes it again.
Tip: click the Visibility, Position, SOV, or Sentiment header to sort by that column. Sorting by SOV highlights the brands that dominate the conversation, while sorting by Sentiment surfaces who is talked about most favorably.
Watching a brand
Watching is how you build the shortlist behind the Watched Entities view. It does not change what Sona tracks or how any metric is calculated, it only decides which brands appear in that filtered view.
Find the brand you want to follow in the table.
In the Actions column at the end of the row, click Watch.
Switch to Watched Entities to see your shortlist.
To stop following a brand, click Unwatch on its row. Watched brands stay in the All Entities list either way.
Adding an entity manually
If a brand you care about has not been detected, you can create it yourself. Click Add Entity above the table to open the Add Entities panel.
Logo (optional): drag and drop an image file, click to upload one, or paste the URL of a logo image.
Entity Name (required): the brand name as you want it to appear in the rankings.
Entity URL (required): the brand's main website.
Also known as (optional): alternate names for the same brand. Type a name and click Add Alias, and repeat for as many as you need. Tick Advanced: Pattern Matching if you want to match variations of a name rather than exact spellings.
Domains (optional): any additional domains that belong to the brand. Type a domain and click Add Domain.
Click Save to create the entity, Cancel to close without saving, or Clear All to empty the form and start again.
Tip: aliases and extra domains are worth filling in when a brand is referred to several ways in AI answers, for example a product name alongside a company name. Without them, the same brand can be counted as two separate entities.
Filtering and scoping the data
The filter bar at the top of the page scopes the rankings without changing what Sona tracks. Use the brand selector, date range, and the tags, platforms, and topics filters to focus the leaderboard, for example to rank brands for a single AI platform or a single topic.
Note: the filter bar is shared across all AI Visibility tabs, so your selection carries over when you switch between Overview, Prompts, Rankings, Sources, and Site Pages. For a full breakdown of each control, see the Insights: AI Visibility article, and for metric definitions see the AI Visibility metric glossary.
FAQs
How is the Rankings tab different from the Entities table on the Overview?
How is the Rankings tab different from the Entities table on the Overview?
They use the same metrics, but serve different jobs. The Entities table on the Overview is a short snapshot of the top brands, meant to be read at a glance alongside the rest of the dashboard. The Rankings tab is the complete, sortable leaderboard of every brand that appears in AI answers for your prompts, so you can scroll the full field, re-sort by any metric, and find exactly where your brand and each competitor rank.
What is the difference between All Entities and Watched Entities?
What is the difference between All Entities and Watched Entities?
All Entities shows every brand Sona detected in AI answers for your prompts. Watched Entities shows only the brands you have chosen to watch, so you can keep an eye on a handful of competitors without scrolling the full leaderboard. Both views use the same underlying data, and switching between them does not change what Sona tracks or how any metric is calculated.
Does watching a brand change my data?
Does watching a brand change my data?
No. Watching is a display preference. It decides which brands appear in the Watched Entities view and nothing more. Visibility, Position, SOV, and Sentiment are calculated across all detected entities either way, and a brand you unwatch stays in the All Entities list with its history intact.
What determines a brand's rank?
What determines a brand's rank?
By default the table is ranked by Visibility, the percentage of AI responses for your tracked prompts where the brand appears. The brand mentioned in the most responses sits at position 1. You can re-rank the table by clicking a different column header, such as SOV or Sentiment, to order brands by that metric instead.
Why is my own brand ranked lower than I expected?
Why is my own brand ranked lower than I expected?
Rankings reflect how often each brand appears in AI answers for the prompts, date range, and filters you have selected, not your market share or revenue. A lower rank usually means competitors are being mentioned more consistently for those questions. Try widening the date range, checking which prompts are active, and reviewing the competitors above you to see which topics they are winning. Improving the content AI models cite for those prompts is how you climb.
Why does the same brand appear twice in my rankings?
Why does the same brand appear twice in my rankings?
AI models refer to brands in different ways, for example a product name in one answer and the parent company in another, so the same brand can be detected as two entities. Click Edit on the row and add the alternate name under Also known as, or add the extra domain under Domains, so the mentions are counted together.
Can I sort and filter the rankings?
Can I sort and filter the rankings?
Yes. Click any column header to sort the table by that metric, ascending or descending. Use the filter bar at the top of the page to scope the leaderboard by brand, date range, AI platform, tag, or topic. The two work together, so you can, for example, rank brands by SOV for a single platform over the last 7 days.