Rankings
The Rankings tab in AI Visibility is the full leaderboard of every brand that shows up in AI answers for your tracked prompts, ordered by how visible each one is. Where the Overview gives you a short list of top brands, Rankings is the complete, sortable table, so you can see exactly where your brand sits among competitors, who is ahead of you, and who is climbing. Use it to benchmark your position, spot the competitors winning the most AI mentions, and find the brands you need to close the gap on.
Getting to Rankings
Rankings is one of the tabs inside AI Visibility, which lives under Insights in the left sidebar. To open it:
In the left sidebar, click Insights. If the sidebar is collapsed to icons, click the toggle at the top of the sidebar to expand it, or hover over an icon to see its label.
Under Insights, click AI Visibility.
At the top of the page, click the Rankings tab.
The Brand rankings table
The table is headed Brand, with the subtitle Brands ranking highest in visibility. Each row is one brand that AI models mentioned when answering your prompts, ordered from most visible to least. Click any column header to re-sort the table by that metric.
#: the brand's rank in the list, with the most visible brand at position 1.
Entity: the brand name as it appears in AI answers, shown with its icon. Your own brand appears in this list too, so you can find where you sit.
Visibility: the percentage of AI responses where that brand appears. This is what the table is ranked by, so a higher percentage means a higher rank.
Position: the average rank the brand holds when it is mentioned in an answer. A lower number is better, since it means the brand tends to appear earlier in the response.
SOV: share of voice, the brand's share of all brand mentions compared with everyone else in the table.
Sentiment: a score for how positive the mentions of that brand are, so you can read not just how often a brand appears but how favorably.
Tip: click the Visibility, Position, SOV, or Sentiment header to sort by that column. Sorting by SOV highlights the brands that dominate the conversation, while sorting by Sentiment surfaces who is talked about most favorably.
Filtering and scoping the data
The filter bar at the top of the page scopes the rankings without changing what Sona tracks. Use the brand selector, date range, and the tags, platforms, and topics filters to focus the leaderboard, for example to rank brands for a single AI platform or a single topic.
Note: the filter bar is shared across all AI Visibility tabs, so your selection carries over when you switch between Overview, Prompts, Rankings, Sources, and Site Pages. For a full breakdown of each control, see the AI Visibility Overview article, and for metric definitions see the AI Visibility metric glossary.
FAQs
How is the Rankings tab different from the Entities table on the Overview?
How is the Rankings tab different from the Entities table on the Overview?
They use the same metrics, but serve different jobs. The Entities table on the Overview is a short snapshot of the top brands, meant to be read at a glance alongside the rest of the dashboard. The Rankings tab is the complete, sortable leaderboard of every brand that appears in AI answers for your prompts, so you can scroll the full field, re-sort by any metric, and find exactly where your brand and each competitor rank.
What determines a brand's rank?
What determines a brand's rank?
By default the table is ranked by Visibility, the percentage of AI responses for your tracked prompts where the brand appears. The brand mentioned in the most responses sits at position 1. You can re-rank the table by clicking a different column header, such as SOV or Sentiment, to order brands by that metric instead.
Why is my own brand ranked lower than I expected?
Why is my own brand ranked lower than I expected?
Rankings reflect how often each brand appears in AI answers for the prompts, date range, and filters you have selected, not your market share or revenue. A lower rank usually means competitors are being mentioned more consistently for those questions. Try widening the date range, checking which prompts are active, and reviewing the competitors above you to see which topics they are winning. Improving the content AI models cite for those prompts is how you climb.
Can I sort and filter the rankings?
Can I sort and filter the rankings?
Yes. Click any column header to sort the table by that metric, ascending or descending. Use the filter bar at the top of the page to scope the leaderboard by brand, date range, AI platform, tag, or topic. The two work together, so you can, for example, rank brands by SOV for a single platform over the last 7 days.