Overview
The Overview tab in AI Visibility is your at-a-glance dashboard for how your brand shows up across AI platforms. It pulls together the headline signals from everything Sona tracks: your visibility trend over time, the competitors that appear alongside you, the domains AI models cite, and how those domains break down by type. Use it as the starting point each time you open AI Visibility, scan the trend, see who you are up against, and decide which tab to dig into next.
Getting to Overview
AI Visibility lives under Insights in the left sidebar. To open the Overview tab:
In the left sidebar, click Insights. If the sidebar is collapsed to icons, click the toggle at the top of the sidebar to expand it, or hover over an icon to see its label.
Under Insights, click AI Visibility.
At the top of the page, click the Overview tab. It is the first tab and the default view, so AI Visibility opens here.
The page is laid out as a set of panels: the visibility trend and the Entities table across the top, then Top Sources and Domain Types below.
Filtering and scoping the data
The filter bar at the top of the page scopes every panel on the Overview at once. Adjust these controls to focus the dashboard without changing what Sona tracks:
Brand selector: the brand the dashboard is reporting on, for example Sona. Switch it to view the data for another brand you track.
Date range: the period the metrics are calculated over, for example Last 30 Days.
All tags: limit the data to prompts carrying a specific tag, such as Branded.
All platforms: focus on a single AI platform, or view all of them together.
All topics: scope the dashboard to one topic from your prompt set.
Prompts: narrow the data to a specific set of prompts.
Add Brand: start the brand setup flow to begin tracking a new brand or competitor. This opens a short guided wizard that analyzes the website you enter.
Note: the filter bar is shared across all AI Visibility tabs. Your selection carries over when you switch between Overview, Prompts, Rankings, Sources, and Site Pages.
Visibility over time
The Visibility chart shows how often your brand appears in AI answers across your tracked prompts, plotted over the selected date range. A rising line means AI models are mentioning you more consistently. The controls let you change how the trend is drawn:
D / W / M: switch the chart between daily, weekly, and monthly intervals.
Expand: open the chart in a larger view for a closer look at the trend.
Data points: hover any point on the line to see the exact visibility value for that date.
Tip: spikes usually line up with a model update or a change in how often your prompts are asked. Compare the dates against your prompt activity to understand what drove a jump.
Entities
The Entities table lists the top brands that appear across AI answers for your prompts, so you can see exactly who you are competing with for visibility. Each row is one brand, ranked by how often it shows up.
#: the brand's rank by visibility, with the most visible brands at the top.
Entity: the brand name as it appears in AI answers, including your own brand and your competitors.
Visibility: the percentage of AI responses where that brand appears. A higher percentage means it is mentioned more consistently.
Position: the average rank the brand holds when it is mentioned. A lower number is better, since it means the brand appears earlier in answers.
SOV: share of voice, the brand's share of all mentions compared with the other brands in the table.
Sentiment: a score for how positive the mentions of that brand are, so you can see not just how often a brand appears but how favorably.
Note: for full definitions of Visibility, Position, SOV, and the other metrics used across AI Visibility, see the AI Visibility metric glossary.
Top Sources
The Top Sources table shows the domains AI models pull from when they answer your prompts, so you can see which sites shape what AI says about your category. Each row is one source domain.
Source: the domain AI models referenced, such as a publication, review site, or company website.
Retrieved: how often AI models retrieved content from this domain when answering your prompts.
Citation Rate: how often this domain was actually cited as a source in the answers.
Is Tracked Brand Mentioned?: whether your tracked brand is mentioned on that source, shown as Yes or No. This flags the sites that already talk about you versus those that do not.
Tip: use All Sources in the top-right of this panel to open the full Sources tab, where you can explore every domain in detail.
Domain Types
The Domain Types panel classifies the cited sources by category and shows the share of citations each type accounts for, so you can tell whether AI answers about you lean on company-owned content or third-party media.
Corporate: citations from company-owned websites, such as vendor and product sites.
Editorial: citations from publications, review sites, and other independent media.
Total citations: the number of citations the breakdown is based on, shown at the top-right of the panel.
Note: a heavy lean toward editorial sources means AI models trust third-party coverage of your category, so earning mentions on those sites can lift your visibility.
FAQs
What does the Overview tab show?
What does the Overview tab show?
The Overview tab is a summary of your brand's presence across AI platforms for the brand, date range, and filters you select. It combines your visibility trend over time, the competing brands that appear in AI answers, the domains those answers cite, and how those domains split between corporate and editorial sources. It is designed to be read first, then you can open Prompts, Rankings, Sources, or Site Pages for the detail behind any panel.
Why do competitors appear in the Entities table?
Why do competitors appear in the Entities table?
The Entities table reflects every brand AI models mention when answering your prompts, not just your own. Seeing competitors there is expected, it shows who AI recommends alongside or instead of you for your category. Compare your Visibility and SOV against theirs to find prompts where competitors are winning the answer so you know where to focus.
What is the difference between Retrieved and Citation Rate in Top Sources?
What is the difference between Retrieved and Citation Rate in Top Sources?
Retrieved measures how often AI models pulled content from a domain while working out an answer. Citation Rate measures how often that domain was actually named as a source in the final answer. A domain can be retrieved often but cited less if models read it for context without crediting it. Read the two together to judge how influential a source really is.
How often does the Overview data update?
How often does the Overview data update?
The Overview reflects the data Sona has collected for the date range you select in the filter bar. As Sona runs your prompts across AI platforms and new responses come in, the panels update to include them. If a panel looks empty or sparse, widen the date range or check that prompts are active for the selected brand.