The visitor profile page gives a full picture of each unique visitor’s activity data which includes pages visited, session details, and triggered intent signals.
Every unique visitor is assigned a visitor ID as their unique identifier. If Sona is able to find a person’s email in your CRM records or through a third party, the email address will be used instead.
When a matching account is found, the associated company and its firmographic details are added to the profile page to give you a better understanding of the prospect’s background. If available, you can also click the LinkedIn icon to view the person’s profile page.
Profiles of anonymous visitors will only show a visitor ID and the associated activity data.
Detailed Overview
Detailed Overview
The Visitor ID is used as the unique identifier if an email address was not found.
If Sona is able to find a visitor’s email in your CRM records, Sona will tag the profile as Known. If the email came from a third-party provider, it will be tagged with the Suggested label.
When available, Sona will also reveal a visitor’s job title, company, location and LinkedIn profile.
The Details section on the lower left shows additional background information about the visitor’s associated company, triggered intent signals, and most visited pages. The data aggregated here allows you to quickly and effectively create personalized and highly relevant messaging for your outreach
The Activity section on the right half lists all tracked browsing sessions associated with the visitor.
Click on a browsing session to reveal more details.
