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Is installing Sona's tracking script mandatory?

Understand why Sona's tracking script is required to capture visitor data, and why site-wide installation maximizes coverage.

Overview

Yes. The only way Sona is able to capture your visitor data is via the tracking script.

We recommend installing the script site-wide, or on as many pages as possible, to maximize coverage of all your visitor data. This also allows you to identify more leads and gain more insights into users and their behaviors, so you can target them more effectively.

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