This guide walks you through connecting your Sona Audiences to Facebook Custom Audiences for automated syncs. By completing this setup, your Facebook campaigns will stay updated in real time based on your Sona segmentation, enabling more targeted, high-performance outreach.
Prerequisites
Prerequisites
A Facebook account must be connected to Sona
Access to Sona Audiences data
Step-by-Step Instructions
Step-by-Step Instructions
Step 1: Connect Facebook to Sona
Step 1: Connect Facebook to Sona
Go to Connectors in the Sona sidebar
Locate or add the Facebook Connector
Authenticate and ensure the status reads Active
Step 2: Create a New Destination
Step 2: Create a New Destination
Navigate to the Destinations section
Click + Add Destination
Select Facebook Custom Audience from the list
Step 3: Facebook-Specific Configuration
Step 3: Facebook-Specific Configuration
Target Selection: Choose your Facebook Custom Audience from the dropdown
Record Matching Best Practice: Use email or phone for best match rates
Facebook Notes: Facebook requires matched data to meet its Custom Audience policies—ensure user consent and data privacy compliance.
Enable real-time processing for this destination (located under Record Matching): Check this box if you want immediate data updates
When enabled, real-time processing will override the scheduled sync frequency
Ideal for time-sensitive workflows and immediate lead follow-up
For general destination configuration steps—such as selecting an audience, setting sync frequency, record matching, field mapping, and saving—follow the instructions in the Destination Setup guide.
Best Practices
Best Practices
Update sync frequency based on your campaign needs (shorter intervals for time-sensitive campaigns)
Map essential identifiers like email addresses or phone numbers for better match rates
Use descriptive naming conventions for destinations to easily identify their purpose
Consider creating separate destinations for adding and removing audience members to maintain better control