Overview
This guide walks you through connecting your Sona Audiences to Facebook Custom Audiences for automated syncs. By completing this setup, your Facebook campaigns will stay updated in real time based on your Sona segmentation, enabling more targeted, high-performance outreach.
Prerequisites
A Facebook account must be connected to Sona.
Access to Sona Audiences data.
Step 1: connect Facebook to Sona
Go to Connectors in the Sona sidebar.
Locate or add the Facebook Connector.
Authenticate and ensure the status reads Active.
Step 2: create a new destination
Navigate to the Destinations section.
Click + Add Destination.
Select Facebook Custom Audience from the list.
Step 3: Facebook-specific configuration
Target Selection: choose your Facebook Custom Audience from the dropdown.
Record Matching Best Practice: use email or phone for best match rates.
Facebook Notes: Facebook requires matched data to meet its Custom Audience policies, so ensure user consent and data privacy compliance.
Enable Real-Time Processing: located under Record Matching, check this box if you want immediate data updates. When enabled, real-time processing will override the scheduled sync frequency, ideal for time-sensitive workflows and immediate lead follow-up.
For general destination configuration steps, such as selecting an audience, setting sync frequency, record matching, field mapping, and saving, follow the instructions in the Data: Destination Setup guide.
Best practices
Update sync frequency based on your campaign needs, using shorter intervals for time-sensitive campaigns.
Map essential identifiers like email addresses or phone numbers for better match rates.
Use descriptive naming conventions for destinations to easily identify their purpose.
Consider creating separate destinations for adding and removing audience members to maintain better control.
FAQs
What does this destination do?
What does this destination do?
This destination syncs a Sona Audience to a Facebook Custom Audience so your Facebook campaigns stay updated in real time based on your Sona segmentation, without manual list exports.
When should I enable real-time processing?
When should I enable real-time processing?
Enable real-time processing, found under Record Matching, when you need immediate data updates rather than waiting for the scheduled sync frequency. It is ideal for time-sensitive workflows and immediate lead follow-up, since it overrides the regular sync schedule.
What should I use for Record Matching?
What should I use for Record Matching?
Use email or phone for the best match rates with Facebook Custom Audiences. Make sure matched data meets Facebook's Custom Audience policies, including user consent and data privacy compliance.