Overview
This guide walks you through connecting your Sona Audiences to Facebook Conversions Upload for automated syncing. By completing this setup, your Facebook Ads will reflect real-time conversion data from Sona, enabling better attribution and campaign performance.
Prerequisites
A Facebook account must be connected to Sona.
Access to Sona Audiences data.
Step 1: connect Facebook Conversions Upload to Sona
Go to the Connectors section in the Sona sidebar.
Locate or add the Facebook Connector.
Authenticate and ensure the status reads Active.
Step 2: create a new destination
Navigate to the Destinations section.
Click + Add Destination.
Select Facebook Conversions Upload from the list.
Step 3: Facebook Conversions Upload-specific configuration
Enter a Destination Name for your conversion tracking setup.
Select your Identity type from the dropdown, for user identification.
Choose your Account from the available Facebook ad accounts.
Select your Facebook Pixel from the dropdown: this is the pixel that will receive the conversion data.
Choose the Facebook Event Name: select the specific conversion event you want to track.
Choose your Source: this is where you will map your data fields to Facebook's conversion schema.
Use Filters to refine which data gets synced to your conversion events.
Facebook automatically handles data hashing for privacy compliance.
Enable Real-Time Processing: located under Record Matching, check this box if you want immediate data updates. When enabled, real-time processing will override the scheduled sync frequency, ideal for time-sensitive workflows and immediate lead follow-up.
For general destination setup, like audience selection, sync scheduling, record matching, field(s) mapping, sync frequency, and saving, follow the Data: Destination Setup guide.
Best practices
Use Facebook's recommended identifiers, such as email, phone, and name, for better match rates.
Set sync frequency according to campaign reporting cadence and volume.
Include Click ID for enhanced attribution where applicable.
Segment destinations by conversion type for better performance insights.
Use consistent naming conventions, for example "Signup Conversions: Q2 Campaign".
Include parameters like value and currency for purchase events.
FAQs
What does this destination do?
What does this destination do?
This destination uploads conversion events from a Sona Audience to a Facebook Pixel so your Facebook Ads reflect real-time conversion data from Sona, enabling better attribution and campaign performance.
Does Sona handle data privacy for Facebook uploads?
Does Sona handle data privacy for Facebook uploads?
Yes. Facebook automatically handles data hashing for privacy compliance when matched data, such as email or phone, is sent as part of the conversion upload.
What parameters should I include for purchase events?
What parameters should I include for purchase events?
Include parameters like value and currency for purchase events so Facebook can properly attribute revenue to the correct campaigns. Also consider including Click ID where applicable for enhanced attribution.