Overview
This guide walks you through connecting your Sona Audiences to LinkedIn Conversions Upload for automated syncing. By completing this setup, your LinkedIn campaigns will gain real-time insights from Sona conversion data, enabling smarter optimization and ROI tracking.
Prerequisites
A LinkedIn account must be connected to Sona.
Access to Sona Audiences data.
Step 1: connect LinkedIn Conversions Upload to Sona
Go to Connectors in the Sona sidebar.
Locate or add the LinkedIn Conversions Upload.
Authenticate and ensure the status reads Active.
Step 2: create a new destination
Go to the Destinations section in Sona.
Click + Add Destination.
Select LinkedIn Conversions Upload from the list.
Step 3: LinkedIn Conversions Upload-specific configuration
Enter a Destination Name for your conversion tracking setup.
Select your Identity type from the dropdown, for user identification.
Choose your Account from the available LinkedIn ad accounts.
Select the Conversion action or event you want to track.
Choose your Source: this is where you will map your data fields to LinkedIn's conversion schema.
Use Filters to refine which data gets synced to your conversion events.
LinkedIn automatically handles data hashing (SHA-256) for privacy compliance.
Enable Real-Time Processing: located under Record Matching, check this box if you want immediate data updates. When enabled, real-time processing will override the scheduled sync frequency, ideal for time-sensitive workflows and immediate lead follow-up.
For general destination setup, like audience selection, sync scheduling, record matching, field(s) mapping, sync frequency, and saving, follow the Data: Destination Setup guide.
Best practices
Use email addresses as your primary identifier for the most reliable matching.
Set sync frequency based on your campaign needs and reporting requirements.
Create descriptive destination names to easily identify their purpose in your dashboard.
Consider using filters to focus on high-quality conversion data.
Match conversion timestamps accurately to ensure proper attribution.
Test your integration by verifying conversions appear in LinkedIn Campaign Manager.
FAQs
What does this destination do?
What does this destination do?
This destination uploads conversion events from a Sona Audience to LinkedIn so your campaigns gain real-time insights from Sona conversion data, enabling smarter optimization and ROI tracking.
Does Sona handle data privacy for LinkedIn uploads?
Does Sona handle data privacy for LinkedIn uploads?
Yes. LinkedIn automatically handles data hashing (SHA-256) for privacy compliance when matched data, such as email, is sent as part of the conversion upload.
How do I confirm the integration is working?
How do I confirm the integration is working?
Test your integration by verifying that conversions appear in LinkedIn Campaign Manager after a sync runs. Matching conversion timestamps accurately also helps ensure proper attribution once conversions show up.