This guide walks you through connecting your Sona Audiences to LinkedIn Conversions Upload for automated syncing. By completing this setup, your LinkedIn campaigns will gain real-time insights from Sona conversion data, enabling smarter optimization and ROI tracking.
Prerequisites
Prerequisites
A LinkedIn account must be connected to Sona
Access to Sona Audiences data
Step-by-Step Instructions
Step-by-Step Instructions
Step 1: Connect LinkedIn Conversions Upload to Sona
Step 1: Connect LinkedIn Conversions Upload to Sona
Go to Connectors in the Sona sidebar
Locate or add the LinkedIn Conversions Upload
Authenticate and ensure the status reads Active
Step 2: Create a New Destination
Step 2: Create a New Destination
Go to the Destinations section in Sona
Click + Add Destination
Select LinkedIn Conversions Upload from the list
Step 3: LinkedIn Conversions Upload-Specific Configuration
Step 3: LinkedIn Conversions Upload-Specific Configuration
Enter a Destination Name for your conversion tracking setup
Select your Identity type from the dropdown (for user identification)
Choose your Account from the available LinkedIn ad accounts
Select the Conversion action/event you want to track
Choose your Source - this is where you'll map your data fields to LinkedIn's conversion schema
Use Filters to refine which data gets synced to your conversion events
LinkedIn automatically handles data hashing (SHA-256) for privacy compliance
Enable real-time processing for this destination (located under Record Matching): Check this box if you want immediate data updates
When enabled, real-time processing will override the scheduled sync frequency
Ideal for time-sensitive workflows and immediate lead follow-up
For general destination setup—like audience selection, sync scheduling, record matching, field(s) mapping, sync frequency, and saving—follow the core Destination Setup Guide.
Best Practices (optional)
Best Practices (optional)
Use email addresses as your primary identifier for the most reliable matching
Set sync frequency based on your campaign needs and reporting requirements
Create descriptive destination names to easily identify their purpose in your dashboard
Consider using filters to focus on high-quality conversion data
Match conversion timestamps accurately to ensure proper attribution
Test your integration by verifying conversions appear in LinkedIn Campaign Manager