Data & Analytics
View, analyze and unlock more value out of your visitor data.
14 articles
- Insights: Data ActivationLearn how to use Sona's Data Activation dashboard to monitor account enrichment, web visitors, and intent signals with segmentation and comparisons.
- Insights: Intent SignalsLearn how to use Sona's Intent Signals dashboard to track high-intent visitors, predictive buying stages, and re-engagement triggers.
- Insights: Marketing InfluenceLearn how to use Sona's Marketing Influence dashboard to compare channel ROI, CAC, and CPC using first-party, CRM, and ad platform data.
- Insights: Sales PrioritizationLearn how to use Sona's Sales Prioritization dashboard to surface hot accounts, trending people, and buying-stage insights for sales outreach.
- FiltersLearn how to use Sona's Filters feature to narrow tables with column filtering, save filter sets, and search with global filtering.
- ReportsLearn how Sona organizes Original Dataset, Blended, and Derived reports, and how to navigate, filter, and create your own on Growth and Enterprise plans.
- Derived ReportsLearn how to create a Derived Report in Sona by filtering, extracting columns, and adding calculated metrics from an existing report.
- Blended ReportsLearn how to create a Blended Report in Sona by combining multiple reports, linking fields, and defining custom operations.
- RolesSee how Sona's Roles page lists each teammate's role, organization, and access status, and where to go to update roles or invite new members.
- Tracking TemplatesLearn what each column in Sona's Tracking Templates table means, including target URL and forwarded params, and how to review campaign templates.
- SharesSee how the Shares table in Sona lists every shared resource, who shared it, and who it was shared with across your account.
- Enrich Account ListLearn how to upload a CSV of domains in Sona's Account Lists and enrich them with company attributes for better account data.
- Enrich People ListLearn how to upload a CSV of contacts in Sona's People Lists and enrich them with attributes like email and LinkedIn URLs.
- Segmenting Leads by Buying Stage for More Effective Nurturing and Sales OutreachLearn how to segment leads by Sona's buying stages and sync them to your marketing tools for more effective nurturing and sales outreach.